GTA 6 brands: eCola, Pisswasser and the others spotted so far

The first Grand Theft Auto VI trailer, released by Rockstar Games on December 5, 2023, brings back fourteen fake brands from earlier games in the series. The count is IGN’s, from its 99-detail breakdown published the next day. The second trailer, out on May 6, 2025, adds more, catalogued by YouTuber Grid. GTA 6 launches on November 19, 2026 on PS5 and Xbox Series X|S.

The returning brands and where they started

Brand	What it is	Where it shows up	First seen, per IGN
Patriot	beer	side of a semi truck	GTA 4
Bilgeco and Jetsam	shipping lines	containers on a docked freighter	GTA 5
Sessanta Nove	luxury fashion	SN logo on a swimsuit	GTA 5
Snapmatic	Instagram parody	gold follow button	GTA 5
Righteous Slaughter	Call of Duty style game	‘Blood Ops’ T-shirt	GTA 5
Arrow Gasoline	fuel	gas station	GTA Online
Weazel News	Fox News parody	TV news bulletin	series, game not given
eCola, Benedict Light Beer, Logger Beer, Cerveza Barracho, Phat Chips	sodas, beers, chips	shelves of the store that gets robbed	series, game not given
Pisswasser Nein	alcohol-free beer	shelves of the same store	Pisswasser: series

Righteous Slaughter is the shooter Michael’s son plays in GTA 5. IGN reads the ‘Blood Ops’ subtitle as “a clear nod to the Black Ops series,” and a sign the fictional franchise has had at least one sequel since Los Santos.

What Pisswasser and eCola mock

Pißwasser, as the series spells it, translates from German as “piss water,” GameRant wrote on May 11, 2026, calling it “a likely dig at American-favored beers like Budweiser.” In GTA 6 it comes back as a “Nein” variant, alcohol-free according to IGN. Grid, quoted by Gameranx on January 6, 2026, spots it on a billboard and suggests it could be zero sugar or zero alcohol.

Grid calls eCola “Rockstar’s version of Coca-Cola / Pepsi” and sees it all over both trailers. Grid’s list adds two new sodas, Zester, likened to Shasta, and Fizz, likened to Fanta, plus Spanish-named beers (Lavazas, Pindayho Cerveza) and a Logger Light Dreich.

Sprunk, the series’ Sprite according to GameRant, is still missing from Grid’s list. So are Cluckin’ Bell (KFC and Taco Bell) and Burger Shot (Burger King). In GTA 5, Cluckin’ Bell traded on the LCN exchange alongside FlyUS and Vangelico, with prices that moved after story missions, as covered in our guide to the GTA 5 stock market and what it means for GTA 6.

The new names

IGN also lists names that are new to the GTA universe: Callus, Scala and Alpha on a mall sign, and an ad for Angstipan, “America’s Favorite Dissociative.” On the door of the Uncle Jack’s Liquor store robbed at the end of trailer 1, a sign sells Dignity for 99 cents, next to the “Petty Forever” sticker covered in the GTA 6 trailer easter eggs.

Xero has its canopy in a robbery image released by Rockstar Games. GameRant groups Xero Gas with Limited Gasoline and Going as names that poke at “the inherently finite nature of fossil fuels.” The same piece reckons the series holds “well over a thousand” brands if every named business counts.