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GTA 6 started with a trip to Florida, says Rob Nelson

GTA 6 began with a trip to Florida, a pile of photographs and a blocked-out map, Rob Nelson told TroisCouleurs. The first version of the story, he said, ran to a page and a half.

: Added Bloomberg's October 14, 2026 feature: Project Americas, the original map reaching into South America, the three heads of development and Jennifer Kolbe's call to Strauss Zelnick.

Stilt-built waterfront restaurants over green water, suburban sprawl and a distant skyline behind
Wetlands, suburbs and skyline in one frame: the order Rob Nelson describes. © Rockstar Games

Rob Nelson, head of development at Rockstar Games, told TroisCouleurs in an interview published on August 27, 2026 that GTA 6 began with the choice of a place: the team flew to Florida, drove around, took pictures, then picked the areas to include, the Everglades and towns outside Miami. Characters came afterwards, chosen to carry the player through those places. Nelson dates the start of development to 2015, when the project was called Project Americas and also covered South America, Bloomberg reported on October 14, 2026.

GTA 6 began with a trip to Florida, before a single character existed and before a single mission was designed. Rob Nelson, head of development at Rockstar Games, laid out the sequence to TroisCouleurs, the French magazine that was given access to Rockstar North in Edinburgh in July 2026. The interview ran in English and French on August 27, 2026.

Certainly though, the first thing we always do, once we decide where we want to set the game, is we’ll go there. And just feel it, and go out and just drive around.

The first trip is a small one. “Almost always on our own at very first, just a handful of people, and we’ll take a ton of pictures, and soak as much of it up as we can,” Nelson says. A second trip follows, with a larger group and local consultants.

Then come the areas. “We want to include the Everglades, and we want to include some of these towns outside of Miami,” Nelson says. The team blocks out the map roughly as in the real world, accentuates some features, and ends up with “a warped sort of version of reality.” The game’s own wetlands are called Grassrivers, one of the six regions Rockstar has named on the Vice City map.

Characters come after the setting, written to serve it. The writers look for “the best character set to take us through the widest range of places”: who can take the player into the Everglades, who is believable in a drug deal in a tower block being raided by cops, who belongs in a high-end nightclub. “They are like your tour guides or companions through this world.”

Rupert Humphries, Rockstar’s senior vice president of narrative, then “delivers a page and a half of the story.” From there the studio builds out the tentpole missions first. “This one is going to be the catalyst that is going to move them from this part of the game to that part of the game,” Nelson says. The game is set over chapters.

The last layer is the player who refuses the route. “What if the player does something different, can we allow for it, if the player wants to go off the rails?” Nelson describes the work as “always sort of building it up in layers, and seeing what’s working and what is not.”

“The game’s been in development since 2015,” Nelson says, and “the majority of the team really started rolling on to it after Red Dead Redemption 2 released in 2018.” Per Jason Schreier’s Bloomberg feature of October 14, 2026 (via Eurogamer), that 2015 trip to Miami was for Project Americas, which “aimed to feature big swaths of land across both North and South America” before shrinking to Miami. Red Dead Redemption 2 pushed it back several years.

Milestone Date
First research trip to Miami 2015
Red Dead Redemption 2 ships October 26, 2018
Nelson, Aaron Garbut and Phil Hooker become heads of development, per Gamekult 2020
Announcement and first trailer December 4, 2023
GTA 6 release November 19, 2026

The first trailer went out before the game was finished, Nelson says.

With the first trailer for this game, the Tom Petty song [Love is a Long Road] was a real sort of mission statement. You don’t have the game fully formed, you have an idea of what it’s going to be, but you really have to push hard to pull that together.

That trailer promised 2025. For the second delay, Jennifer Kolbe of Rockstar phoned Take-Two boss Strauss Zelnick, Bloomberg reports: “I think he said, ‘You’re kidding. Please tell me you’re kidding.’”

Nelson does not say how many chapters the game has, or which missions are the tentpoles, and Rockstar has published neither list.

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